The Traveling Book Campaign
One Book, One Community is a simple initiative with the potential to make a huge impact in the community. The initiative began as a way to create a shared experience. A way to develop a starting place for open discussion within the community without the usual barriers of culture, social, and socioeconomic hierarchy. Somewhere along the way that message had become diluted, communicating One Book as a simple literacy program. One Book had the potential to accomplish so much more. A goal of literacy was too broad and it was not connecting with the community as a whole; it was barely connecting with library staff. The "Traveling Book Campaign" was developed to clarify to staff and the public the purpose of One Book, One Community and elevate it as a powerful tool to start discussions throughout the community.
With 400 traveling, trackable books and clever guerilla marketing tactics, the library made a splash in a very public way. The results of the Traveling Book Campaign? It has provided a new, impactful way to talk about the library and a foundation for strategic, measured growth in future years.
With 400 traveling, trackable books and clever guerilla marketing tactics, the library made a splash in a very public way. The results of the Traveling Book Campaign? It has provided a new, impactful way to talk about the library and a foundation for strategic, measured growth in future years.